The First Slice
Tom and Margie Imo open the very first Imo's Pizza in St. Louis, Missouri, introducing the city to their unique thin-crust, square-cut pies topped with Provel cheese.
From a small St. Louis kitchen to an iconic brand — discover the passion, people, and principles behind every slice of Imo's Pizza.
Imo's Pizza was born in 1964 when Tom and Margie Imo opened their first pizzeria in St. Louis, Missouri. Armed with a secret recipe for ultra-thin cracker-crust pizza and Provel cheese, they set out to create something truly unique.
What started as a neighborhood gem quickly became a St. Louis institution. Our signature square-cut, thin-crust pizza layered with Provel cheese and premium toppings became the gold standard for pizza lovers across the region. Decades of dedication, hundreds of thousands of pies, and countless loyal families later — we're still making it the same way.
Today, Imo's Pizza operates across the greater St. Louis area, carrying forward the same values of quality, community, and passion that Tom and Margie instilled from day one. Every pizza we make is a tribute to that original vision.
Every decision we make — from sourcing ingredients to serving you — is guided by these principles.
Every pie is crafted with the same love and attention to detail that Tom and Margie Imo brought to their very first pizza in 1964.
We source premium, fresh ingredients and use our original Provel cheese blend — no shortcuts, no compromises, ever.
Imo's is more than a pizza place — we're a St. Louis staple. We give back, sponsor local events, and celebrate our neighbors.
Whether it's your first or five-hundredth order, we strive to deliver the same exceptional taste and service every single time.
From a single storefront to a beloved regional icon — here's how we got here.
Tom and Margie Imo open the very first Imo's Pizza in St. Louis, Missouri, introducing the city to their unique thin-crust, square-cut pies topped with Provel cheese.
By the early 1970s, Imo's had expanded to multiple St. Louis neighborhoods. Word of mouth drove rapid growth as families and pizza lovers discovered our signature style.
Imo's officially launched its franchise program in 1986, enabling passionate entrepreneurs to bring authentic St. Louis–style pizza to communities throughout Missouri and beyond.
Imo's embraced the internet era by launching online ordering — making it easier than ever for customers to get their favorite pizza delivered hot and fast, right to their door.
Celebrating six decades of iconic pizza, Imo's continues to innovate with new menu offerings, a refreshed digital experience, and an unwavering commitment to the flavors St. Louis loves.
Dedicated professionals who share one goal: delivering the best pizza experience possible.
With over 20 years in the kitchen, Michael perfects every recipe to honor the original Imo's tradition while adding exciting new flavors.
Sarah ensures every Imo's location delivers the same exceptional quality and service, overseeing operations across all our restaurants.
James partners with entrepreneurs to open new Imo's locations, ensuring the brand's values and quality standards are upheld at every new site.
Alicia leads our customer satisfaction initiatives, making sure every interaction — from ordering to delivery — exceeds expectations.
Want to be part of the Imo's family?
View Career OpportunitiesThese values aren't just words on a wall — they guide how we cook, serve, and grow every single day.
We never stray from the original Imo's recipe. Our thin crust, Provel cheese, and square cut are sacred — and always will be.
We do the right thing — for our customers, our employees, and our community — even when no one is watching.
Pizza is our calling. We pour enthusiasm into every recipe tweak, every staff training, and every customer interaction.
We're committed to responsible sourcing, reducing waste, and building a greener future for the communities we serve.
Your satisfaction is our measure of success. Every pizza we make is designed to put a smile on your face and keep you coming back.
We invest in our team's growth through ongoing training, mentorship, and a culture that rewards curiosity and improvement.
Our flagship location at 15281 New Halls Ferry Road in Florissant, MO is where the magic happens. Stop in for dine-in, carry-out, or let us bring the pizza to you.
Sixty years of St. Louis pizza tradition — one bite and you'll understand why we're an icon.