Own Your Imo's Pizza
Franchise Today
Join over 60 years of pizza legacy. Bring St. Louis' most beloved thin-crust pizza to your community and build a thriving business with our proven system.
The Benefits of Franchising
with Imo's Pizza
We give you everything you need to succeed — from training to ongoing support — so you can focus on serving great pizza.
Proven Brand Legacy
Leverage over 60 years of brand recognition and customer loyalty across the St. Louis metropolitan area and beyond. Our name is synonymous with quality thin-crust pizza.
Comprehensive Training
Receive a thorough onboarding program covering operations, food preparation, staff management, and customer service — all designed to set you up for success from day one.
Ongoing Support
Our dedicated franchise support team is available to assist with marketing, operations, and troubleshooting. You're never alone in building your business.
Marketing & Advertising
Benefit from national and regional marketing campaigns, social media support, and a robust digital presence that drives customers directly to your location.
Supply Chain Access
Access our established supply chain of carefully sourced ingredients at preferred pricing. Maintain the consistent quality that Imo's Pizza customers expect every time.
Profitable Business Model
Our streamlined operations model is designed for efficiency and profitability. Benefit from a proven business framework with strong unit economics and growing demand.
Franchise Investment
Requirements
Transparent, clear investment tiers to help you plan your journey to pizza franchise ownership.
Estimated Investment Breakdown
| Investment Category | Low Estimate | High Estimate |
|---|---|---|
| Initial Franchise Fee | $20,000 | $25,000 |
| Real Estate & Leasehold | $40,000 | $80,000 |
| Equipment & Fixtures | $30,000 | $55,000 |
| Signage & Décor | $8,000 | $15,000 |
| Technology & POS Systems | $5,000 | $10,000 |
| Opening Inventory | $6,000 | $12,000 |
| Training & Travel | $4,000 | $8,000 |
| Working Capital (3 months) | $25,000 | $45,000 |
| Additional Funds & Misc. | $5,000 | $15,000 |
| Total Estimated Investment | $143,000 | $265,000 |
All figures are estimates. Actual costs vary by location, size, and local market conditions. Contact us for a detailed disclosure document.
Ongoing Fees
of gross weekly sales
of gross weekly sales
minimum net worth
minimum liquid assets
The Franchise Journey
A clear, guided process from your initial inquiry to your grand opening day.
Submit Your Inquiry
Complete our franchise inquiry form below with your background, location preference, and investment readiness. Our franchise development team will review your submission and reach out within 2 business days.
Day 1–2Introductory Call & Qualification
Schedule a discovery call with our franchise team to discuss your goals, market opportunities, and ensure mutual fit. We'll answer your questions and walk you through initial requirements and expectations.
Week 1Receive Franchise Disclosure Document
Review our Franchise Disclosure Document (FDD) which contains all the financial, legal, and operational details about your franchise. We recommend consulting a franchise attorney and financial advisor during this stage.
Weeks 2–4Discovery Day & Final Interview
Visit our headquarters in St. Louis for an immersive Discovery Day. Meet the leadership team, tour our facilities, shadow operations at an existing location, and participate in a final approval interview.
Month 2Sign Agreement & Secure Financing
Upon mutual approval, sign your franchise agreement and finalize your financing plan. Our team will connect you with SBA-preferred lenders and financial partners who specialize in franchise investments.
Months 2–3Training Program
Complete our comprehensive 4-week training program at our St. Louis training center covering pizza preparation, business operations, staff management, customer service, and financial management with hands-on practice.
Months 3–4Build Out & Grand Opening
Secure your location, complete your build-out with our approved vendors, receive pre-opening marketing support, and celebrate your Grand Opening with a dedicated support team on-site to ensure a successful launch.
Months 4–6Hear From Our Franchisees
Real experiences from real owners who built their futures with Imo's Pizza.
"Opening my Imo's franchise was the best business decision I've ever made. The brand recognition was instant — customers recognized the name on day one. The support team guided me through every step."
"I was worried about entering the restaurant industry with no prior experience, but the training program was incredible. I felt fully prepared by opening day. Now we're the top-rated pizza spot in our area."
"The multi-unit opportunity was what drew me in. After my first location exceeded projections, I opened two more within three years. The scalable model and consistent supply chain make expansion straightforward."
Start Your Franchise Journey
Fill out the inquiry form and a member of our franchise development team will be in touch within 2 business days.
Franchise Inquiry Form
All fields marked with * are required.
Prefer to Talk?
Speak directly with our franchise development team.
+1 314-831-0000 [email protected]Mon–Fri: 9:00 AM – 6:00 PM CST